ART DIRECTOR

I’m NuKi, an Art Director shaped by streets, culture, and storytelling.

I started in the margins of school notebooks in Tbilisi (where I was born). Sketches turned into murals. Murals turned into photography (when I realized not everything stays on walls). That journey shaped my vision and the way I see things from different angles. Eventually, it led me into the advertising world and brand systems.

Today, I focus on conceptual ideas shaped by insight, visual craft, and strategic thinking. Now based in Madrid, I live somewhere between deadlines, coffee, and pixel grids (still chasing ideas that don’t just look good, but leave a mark).