I’m NuKi, an Art Director

Born in Tbilisi, where creativity was self-made and the streets were the gallery.

It started in the margins of school notebooks - the only canvas that was always available. Sketches became murals. Murals became photography. And somewhere along that wall, I understood: the medium changes, but the obsession with how things are seen never does.

That obsession is what brought me to advertising. Today, I focus on conceptual ideas shaped by insight, visual craft, and strategic thinking - building ideas that don't just live on screens, but stick in minds.

Now based in Madrid, living somewhere between deadlines, coffee, and pixel grids - still chasing ideas that don't just look good, but leave a mark.